How to Make Your Trade Show Engagement Soar With Promotional Products
Promotional products are a crucial part of any trade show strategy, as these items have the benefit of traveling with people as they walk away from your booth. They create repeated impressions and goodwill between that person and your brand over time. This blog post will show you how to use promotional products to create meaningful long term engagement with trade show attendees.
Trade Show Basics
The goal of being at a trade show is to develop new long term relationships with potential clients. This isn’t as simple as it sounds. It’s easy to get tricked into using tactics that feel good but aren’t effective when it comes to promoting your company. Consider the business owner who spends hundreds of dollars on pizza to give away at her booth; people might love to visit and eat the pizza, but what will they remember about that brand?
Promotional products should be the first thing on your mind when trying to brand your business at a trade show. They are cost efficient, useful, and memorable. Instead of your potential client walking away with free pizza, they are walking away with a product and you’re getting free advertisement.
When a potential future customer talks to you for five minutes and walks away with a free branded T-shirt, this has huge long term value. Many people travel to trade shows and don’t have a lot of spare clothes, so they are likely to wear your shirt at least once in the next few days. Not only is your brand reinforced in that person’s mind, it also helps market your brand to those around them. This is a much more powerful strategy than free pizza.
Creating trade show engagement is all about meeting the consumer’s needs. You would love for them to come hang out with you all day, but that’s not what they want. They want to visit as many interesting booths as possible without getting too overwhelmed. Avoid giving people too much information at once.
Instead, offer people a chance to continue the conversation later. Here are a few ways to do that:
-Exchange promotional products for an email, then reach out to people after the trade show
-Include your website URL and company email on the inside of a promotional tote bag
-Offer an exclusive discount coupon for your products
Tailoring your promotional products toward your industry is always helpful and Pinnacle Promotions can help you with designing the perfect product for your brand. Keep it tasteful and people will be more likely to use your product for a long time.
You can use promotional products to create huge engagement with trade show attendees. Pinnacle Promotions has a ton of experience in this field, and their website at www.mypinnacleonline.com is a great place to get started. These items offer a better cost per impression than traditional advertising, and they’re the only form of promotion that engages all five of the senses. Don’t miss out on the chance to make your brand relevant to consumers everywhere.